I've spent the last 20 years of my career helping travel organisations integrate complex technology programmes, build long-term competitive advantage and bring new ideas to market.
Today I'm researching how AI is changing the way market dynamics can be surfaced starting with Air Travel, Hospitality and Travel Operators.
My goal is simple: to understand what the next generation of market intelligence looks like and to share what I learn along the way.
Know what's changing in your market before everyone else does:
If you'd like to know more, then I'd love to hear from you
Explore Market RadarMarkets are changing faster than traditional research can always capture.
Customers are talking. Competitors are moving. New behaviours are emerging.
But amidst all the noise, one question interests me more than any other:
Understanding what is changing in markets, customer behaviour and competitive positioning.
That's the question behind my research.
Over the coming months I'll be publishing observations, interviews and practical insights from conversations with product leaders and digital practitioners. Topics will include:
I've spent four decades helping organisations adopt new technologies and deliver meaningful business change, moving from engineering and project management into technology sales, business development and commercial leadership.
What has remained constant is a fascination with how people work, how organisations evolve and how technology changes both. This research is the next chapter of that journey.
Read more about Alastair →If you're an agency founder, marketer, product leader or digital practitioner, I'd love to hear your perspective.
Every conversation helps build a clearer picture of where our industry is heading.
Get in touch