I've spent my career helping businesses grow through commercial strategy, client relationships and complex solution selling. I've helped organisations win complex technology programmes, build long-term client relationships and bring new ideas to market.
Today I'm researching how digital agencies and product teams are adapting to new technologies, changing client expectations and new ways of building digital experiences.
My goal is simple: to understand what the next generation of digital production looks like — and to share what I learn along the way.
I'm currently interviewing agency founders, developers and digital leaders across the UK, North America and Australia. Together we're exploring:
The findings will be published as an open industry report later this year.
Join the researchDigital production is changing faster than at any point in the last twenty years.
New tools appear every week. Client expectations continue to rise. Delivery models are evolving. Artificial intelligence is becoming part of everyday workflows.
But amidst all the noise, one question interests me more than any other:
How do we build better digital experiences without simply working harder?
That's the question behind this research.
Over the coming months I'll be publishing observations, interviews and practical insights from conversations with agency leaders and digital practitioners. Topics will include:
I've spent three decades helping organisations adopt new technologies and deliver meaningful business change. My career has taken me from engineering and project management into technology sales, business development and commercial leadership, working with organisations ranging from startups to global enterprises.
What has remained constant is a fascination with how people work, how organisations evolve and how technology changes both. This research is the next chapter of that journey.
Read more about Alastair →If you're an agency founder, developer, product leader or digital practitioner, I'd love to hear your perspective.
Every conversation helps build a clearer picture of where our industry is heading.
Join the research